Infographics allow your readers to take a break from data overload and see a visually attractive piece of work that is in an easy to understand format and still communicates what was needed to be said. Here are some of the top reasons why infographics are an excellent source of link bait:
1. Build Links
As obvious as this sounds, one of the main reasons an infographic is an excellent source of link bait is because it builds links to your site. Over 60% of people are visual learners, so if they feel that they have learned something from your infographic, they will want to link back to you so that others will be able to have that same benefit. More links leads to higher Page Rank.
2. Increase Traffic
Infographics visually allow your readers to comprehend what is trying to be said and shows that you obviously are knowledagable in this field. If someone finds an infographic that they see is extremely beneficial, they will travel to your site and possibly “share” it via social media, causing an increase in traffic, social media presence, and links.
3. Attractive
To put it simply, infographics are flat out more attractive than a simple blog post. People are more likely to ignore your information that is written in plain text, but when they have something visually attractive to look at, it is almost impossible to ignore. The good news is that your information is still being presented to your audience, but just in a different format. Due to this attractiveness, it leads to more links to your site with people who want to share your information.
4. Embeddable
Being embeddable is an almost automatic way to have a link back to your site. For this infographic on Delaware, there are topics on NASCAR and Dover Downs that may entice people to place this on their site, which leads to a link back to you.
Guest post provided by Amanda, an internet marketing and content optimization expert.